The latter has moved to acquire the hospitality giant in a deal that would value Tao Group at $550 million. It does not store any personal data.Tao Group, a longtime creator of hot global nightlife brands and fine dining, has found harmony with billionaire Mark Scheinberg’s company Mohari. ![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance".Īnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. ![]() The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. This cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality. This cookie is used for the website live chat box to function properly. This is an essential cookie for the website live chat box to function properly. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. By utilising NFT ticketing, Tao Group Hospitality is paving the way for other hospitality and live events companies in the space to drive intimate, long-term engagement with fans and artists.” ![]() “NFT ticketing is rapidly expanding across different industries, and with the company’s vision and global roster of venues, this collaboration will bring more personalized live experiences to fans. Josh Katz, chief executive and founder of YellowHeart, said: “We are thrilled to be partnering with Tao Group Hospitality, one of the most iconic global hospitality brands in the world, on this exciting new venture. Tao Group, which acquired Hakkasan Group in April 2021, operates venues in over 20 markets across five continents, including OMNIA, LAVO, Beauty & Essex. This limited run during NFT week is only the first step for us and we have some exciting things planned as we embrace NFT and cryptocurrency as a company.” “Yellowheart has established themselves as one of the leaders in NFT ticketing space and we’re eager to embark on this new frontier with them. NFT ticketing is a natural progression into the space as ticketing represents a large part of our nightlife and daylife business,” said Justin Levy, vice president of marketing at Tao Group Hospitality. “Tao Group Hospitality is excited about the future of Web3 and how it stands to reshape the hospitality industry. It said it was eager to break into NFT ticketing since the technology solves many of the challenges linked to traditional tickets, such as scalping and high resale prices. The hospitality group, which manages over 60 premium entertainment, dining and nightlife venues across the world, said the utilisation of NFT ticketing means it is able to provide people with an exciting, engaging experience and connect more closely with event attendees. We're doing a 3-night NFT ticketing takeover on June 22, 24, and 25. That's what #TaoHospitalityGroup has just done by partnering with us!□ Imagine the world’s largest hospitality group entering web3 by adopting #NFTTicketing?□ Ticket prices currently range from $27 to more than $100.Īdditionally, an exclusive NFT will be made available only to attendees for the annual invite-only Swedish Midsummer Party hosted by Tao Group. Global hospitality giant Tao Group is introducing a three-night NFT ticketing takeover at New York City’s iconic Marquee nightclub later this month through a partnership with YellowHeart.Īround 2,000 NFT tickets for the events will be sold exclusively on YellowHeart’s marketplace before the events take place on June 22, 24 and 25.
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